Adidas Ocean Plastic trainers sold 1 million units in 2017

Adidas made headlines last year when they launched a range of trainers which were made from recycled ocean plastic waste. 

In a recent interview, Adidas CEO Kasper Rosted spoke with CNBC, telling them that he was delighted the company had sold ‘1 million shoes made out of ocean plastic’.

Adidas joined forces with Parlay for the Oceans, to create the now-iconic shoe.

Parlay for the Oceans are an organisation which addresses major threats towards our oceans, the most important ecosystem of our planet‘.

Parley for the Oceans also said that they were “extremely proud” to have Adidas in the team and use its creative potential to boost the partnership and prove the world that you can create “cool stuff” from ocean trash.”

11 reused plastic bottles are reused and recycled to form the base of the trainers, and the laces, heel linings and sock liner covers are also made from recycled materials.

According to EDIE:

Adidas uses marine waste sourced from Parley for the Oceans’ clean-up operations, which are located in the Maldives and along 1,000 coral islands off the western coast of India. Having originally unveiled the prototype at a United Nations General Assembly in New York in 2015, Adidas has since added a 3D-printed midsole made from recycled polyester and fill net content.

Back in 2016, only 50 pairs of plastic prototype trainers were available, but this had been scaled to 7,000 as Adidas’ partnership with Parley gained momentum. Parley claims that the one million target uses at least 11 million plastic bottles retrieved from coastal areas. The trainers consist of 95% ocean plastic and 5% recycled polyester.

The one million target forms part of a wider collaborative commitment from Parley to “make eco innovation the new industry standard” through the Parley A.I.R. Strategy. The strategy calls on companies to avoid, intercept and redesign in order to end long-term plastic pollution in marine environments.

Adidas has also used some of the collected ocean waste in various football kit ranges, including special edition Real Madrid and Bayern Munich kits.

Colin J McCracken

My Good Planet Director, Colin J McCracken, is a content designer, editor and writer from Ireland. Giving form and function to the My Good Planet vision, it has been his role to design and develop the platform and ethos of the project. Contact: [email protected]