Baby resuscitation guidelines to appear on TESCO baby clothes

Baby resuscitation can be a daunting prospect, but supermarket giant TESCO have teamed up with the U.K.’s St John Ambulance to implement a new measure which will see CPR instructions put on the labels of certain clothing items.

The U.K.’s St John Ambulance has teamed up with Tesco to design a onesie (known as a babygrow in the U.K.) that reminds parents how to perform CPR in an emergency.

The charity and retailer are both clients of BBH, which brought the two together for the project. As well as an illustration involving Humpty Dumpty, which reminds parents of how many breaths and chest compressions they need to give, the garment also has a also a step-by-step list of instructions on what to do in an emergency, printed on the label inside.

The limited-edition product will be given away for free in Tesco stores from Thursday (with a suggested donation of three pounds to St. John Ambulance).

BBH’s work for St. John Ambulance has also included an animated campaign in which nursery rhyme characters sing about giving CPR. Ian Heartfield, deputy executive creative director of BBH London, said in a statement: “Our mission with St John Ambulance is to teach first aid using the media we have at our disposal. Thanks to Tesco, we now have the opportunity to teach with an item of clothing, to put a potentially life saving first aid technique directly into the hands of someone who may one day really need it.”

How to resuscitate a baby

If your baby isn’t breathing, their heart has probably stopped beating as well. You can manage the situation until the ambulance arrives by delivering a combination of chest compressions to move blood around the body, and rescue breaths to provide oxygen.

  1. First of all you need to look and make sure the whole situation is safe. This means looking around and above to make sure that it’s perfectly safe for you to stay where you are.
  2. Then you need to see whether the baby will respond to you. Tap the soles of their feet and make a bit of noise to see if you can wake them up.
  3. If they do not wake up or respond to you they are likely to be unresponsive.
  4. First of all you need to try  to open the baby’s airway and you need to do it very, very gently. You do this by placing one hand on the head, one finger under the chin and gently tilt the head back and lift the chin up so that the nose and chin are roughly level.
  5. Then you need to check again whether the baby is breathing. To do this, put your ear down close to their mouth so you can listen and feel for breathing against the side of your face and also look at the stomach to see if you can see that rising and falling. Stay in that position for 10 seconds – listening, looking and feeling for any breaths.
  6. If there is no breath and you have someone with you then send them to call 999 or 112 for emergency help. Ask them to state clearly that you have an unresponsive baby who isn’t breathing. If you have no helper, start cardio pulmonary resuscitation (CPR) and continue for one minute before going to call the ambulance yourself. Take the baby with you to the phone or use your mobile on speaker.
  7. To start CPR you are going to deliver a combination of what are called rescue breaths (where you provide oxygen for the baby) and chest compressions (where you squeeze the chest to push the blood and oxygen around the body).
  8. Begin with five rescue breaths. Because of the size of baby’s mouth and nose compared to the size of your mouth, you are going to cover the whole of their mouth and nose with your mouth and put in five small puffs of air. The baby’s chest should rise as you deliver the rescue breaths.
  9. Then you are going to deliver 30 chest compressions. You shall be aiming to press to about one third of the depth of the chest and the speed at which you’re going is between 100 and 120 times a minute.
  10. Place two fingers on the centre of the chest and deliver those chest compressions roughly to the beat of the Bee Gees song ‘Stayin’ Alive’.
  11. Having delivered 30 chest compressions, you will now alternate that with two rescue breaths. Opening the airway again. Holding the chin up. And then continue with 30 more chest compressions and two rescue breaths. And keep going in that cycle.
  12. If someone hasn’t called an ambulance for you, do this treatment for one minute and then call for the ambulance yourself, taking the baby with you to the phone. Once the call is in, keep the cycle of breaths and compressions going until help arrives.
Colin J McCracken

Colin J McCracken is a content designer, editor and writer from Ireland. Giving form and function to the My Good Planet vision, it has been his role to design and develop the online platform, content and presence of the project.

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