Donatella Versace calls time on real fur products

Versace is the latest fashion house to stop using real animal fur in their designs. 

Donatella Versace, head of the iconic Italian fashion house, spoke with The Economist‘s 1843 magazine this week, in which she spoke of her desire to quit incorporating fur in the Versace line.

‘I don’t want to kill animals to make fashion’

Versace now joins a high-profile list of fashion giants who are shying away from the outdated perception of fur as a luxury item. With a global shift towards animal welfare, and increased focus on the harsh and barbaric practice which is involved in fur farms, more and more companies are realizing that to incorporate it into designs is bad for business, as well as the animals. “Fur? I am out of that,” Versace added, “It doesn’t feel right.”

It certainly seems as if there is a sea change taking place within the fashion industry at present. Armani, Calvin Klein, Hugo Boss, Ralph Lauren and Gucci have all recently abandoned fur.

NEW YORK – MARCH 1996: Fashion designers Gianni Versace (1946 -1997) and Donatella Versace on the runway after a Versace fashion show in March 1996 in New York City, New York. (Photo by Catherine McGann/Getty Images)

Claire Bass, executive director of HSI’s UK arm stated “Versace is a massively influential luxury brand that symbolises excess and glamour, and so its decision to stop using fur shows that compassionate fashion has never been more on trend.”

Additional companies such as Tommy Hilfiger, the Net-A-Porter Group, Calvin Klein, Donna Karan, and Stella McCartney have also pledged to stop using fur.

Colin J McCracken

My Good Planet Director, Colin J McCracken, is a content designer, editor and writer from Ireland. Giving form and function to the My Good Planet vision, it has been his role to design and develop the platform and ethos of the project. Contact: [email protected]