Google has finally helped put a stop to reminder ads.
To put context to this, reminder ads are the omnipresent advertisements which haunt you on websites after you view a product online.
Say, for example, you look at a book, face cream or clown costume. You don’t necessarily have to make the purchase, but when you go to visit another site, there it is. The same product, hovering around in the sidebar or ad space of a completely separate site.
That’s a reminder ad. They are designed to keep that product in your mind so that you return and complete your purchase. They are also infuriating and directly affect the user experience, no matter what browser you use.
Using advanced Ad Settings, Google will allow users to mute these ads, albeit on a case-by-case basis.
“You visit Snow Boot Co’s website, add a pair of boots to your shopping cart, but you don’t buy them because you want to keep looking around. The next time that you’re shopping online, Snow Boot Co might show you ads that encourage you to come back to their site and buy those boots,” explains Jon Krafcik, group product manager for data privacy and transparency at Google, “Reminder ads like these can be useful, but if you aren’t shopping for Snow Boot Co’s boots anymore, then you don’t need a reminder about them. A new control within Ads Settings will enable you to mute Snow Boot Co’s reminder ads.”
Google’s new measures also extend to ads which appear within individual apps. Provided that the user is logged into their Google account, all newly applied settings will carry across to multiple devices. All changes will last for 90 days.
“We plan to expand this tool to control ads on YouTube, Search, and Gmail in the coming months,” added Krafcik in an interview with The Guardian.