Gucci, the massive Italian fashion house, has pledged to dispense with all fur products by 2018.
It was also announced that Gucci will auction off all existing fur lines in the near future.
“Being socially responsible is one of Gucci’s core values, and we will continue to strive to do better for the environment and animals,” said President and chief executive of Gucci Marco Bizzarri in the statement, which many animal rights activists are celebrating. Gucci, however, are not the first company to do so. Fashion giants Armani and Ralph Lauren have already stepped away from the fur trade, which many view as archaic and unnecessarily barbaric. This leaves companies such as Louis Vuitton, Dior and Karl Lagerfeld still actively producing and marketing fur products.
The proceeds from the planned Gucci fur auction will go towards funding animal rights organisations Humane Society International and LAV.
Kitty Block, president of Humane Society International, celebrated the luxury brand’s move as a “compassionate decision”.
“Gucci going fur-free is a huge game-changer,” she said in a statement. “For this Italian powerhouse to end the use of fur because of the cruelty involved will have a huge ripple effect throughout the world of fashion.” (Sc. Irish Times)