Florian Schneider, one of the founding members of the iconic German electronic pioneers, Kraftwerk, has created an ode to the sea in an attempt to raise awareness of the never ending onslaught of filth which our oceans are subjected to on a daily basis.
Schneider is part of an organisation named Parley For The Oceans, which is described as “the space where creators, thinkers and leaders come together to raise awareness for the beauty and fragility of our oceans and collaborate on projects that can end their destruction.”
“We believe the power for change lies in the hands of the consumer – given he has a choice – and the power to shape this new consumer mindset lies in the hands of the creative industries.
Artists, musicians, actors, filmmakers, fashion designers, journalists, architects, product inventors, and scientists have the tools to mold the reality we live in and to develop alternative business models and ecologically sensible products to give us earthlings an alternative choice, an everyday option to change something.
To succeed, we need to find ways to synchronize the economic system of humankind with the ecosystem of nature. And make environmental protection fiscally lucrative for pacesetting major companies.”
Speaking with Dazed Magazine, Schneider stated that the project became a calling for him after “Taking a swim in the ocean at the coasts of Ghana, watching fishermen catch nothing but plastic garbage in their nets.”
Schneider left Kraftwerk in 2008 and created the track in collaboration with Dan Lacksman, who is one half of the legendary Belgian electronic duo Telex. This marks the first newly released material from him since his time with his previous group.