LEGO sugarcane blocks are the latest part of the Danish company’s sustainability program, which aims to reduce their carbon footprint and reliance on plastic.
The LEGO sugarcane blocks are part the program, which states that ‘by 2030, the company intends to manufacture most of its products and packaging using environmentally friendly materials or recycled sources.‘
LEGO made the announcement back in March that the blocks would start appearing in products this year, with the company outlining the plans for phasing out conventional plastics.
‘Production has started on a range of sustainable LEGO® elements made from plant-based plastic sourced from sugarcane. The new sustainable LEGO ‘botanical’ elements will come in varieties including leaves, bushes and trees.’
“At the LEGO Group we want to make a positive impact on the world around us, and are working hard to make great play products for children using sustainable materials. We are proud that the first LEGO elements made from sustainably sourced plastic are in production and will be in LEGO boxes this year. This is a great first step in our ambitious commitment of making all LEGO bricks using sustainable materials,” said Tim Brooks, Vice President, Environmental Responsibility at the LEGO Group.
According to Business Insider: ‘From August 1, they’ll be available to customers in selected countries. The “Plants from Plants” set number 40320 will be included free of charge for all purchases over $40 from the official LEGO online store in the UK, Germany, and Austria between August 1 and August 17, as well as in the United States and Canada between August 1 and August 14.’