Peta enlist Iggy Pop and Nick Cave for awesome promo

Peta have called in some rock royalty for their latest clip.

Iggy Pop appears in both real and animated form as a critter saving superhero.

Peta Iggy Pop a

The segments highlight the suffering of animals from a variety of means. From rescuing foxes from traps to saving marine life from industrial fishing vessels, Iggy Pop has his work cut out.

The video is intended to make viewers aspire to “be the person your dog thinks you are.” The reveal shows that the animation is the dream sequence of Pop’s faithful pooch.

Nick Cave and Iggy Pop are both outspoken advocates of animal rights and Pop has collaborated with Peta on several occasions. Most recently he appeared in a campaign to raise awareness of seal clubbing in Canada. Cave’s song ‘Breathless’ (taken from his 2004 album The Lyre of Orpheus) soundtracks the short.

Viewers are encouraged to visit PETA’s website to sign their pledge to end animal homelessness or to consider adopting an animal.

As Pop has said himself in the past: ‘All Animals Have a Lust for Life

PETA president Ingrid Newkirk said that ‘Nick Cave and Iggy Pop have left PETA breathless with this sweet video,’ before adding ‘If everyone acted like the people our dogs think we are and depend on us to be, the world would be a far kinder place.’

Colin J McCracken

Colin J McCracken is a content designer, editor and writer from Ireland. Giving form and function to the My Good Planet vision, it has been his role to design and develop the online platform, content and presence of the project.

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