Food retailer Iceland planned to run a palm oil awareness video as part of their Christmas campaign this year. Sadly, it won’t be happening.
The Iceland palm oil video was originally made by Greenpeace (coincidentally, we featured it yesterday as part of an article on the topic), but they had received permission to replace the logo and use it as their Christmas advertisement.
The video, which has gathered up around 175,000 on the Greenpeace YouTube channel, would have been seen by millions of viewers worldwide, making them aware of the destructive nature of palm oil growth and harvesting. It is estimated that the equivalent of 300 football fields are destroyed every hour as a result of the practice.
The animated clip tells the story of a young girl, who finds an orangutan in her bedroom. Thinking the little Rang-tan to be troublesome at first, she soon discovers the sad plight of the creature, and the harsh reality which it has had to escape.
The video has since been denied screening by Clearcast, the governing body who have denied banning it.
Clearcast is the body responsible for clearing ads on behalf of the four major UK commercial broadcasters. We assess all ads against the rules of the Broadcast Code of Advertising Practice (BCAP); Clearcast is not a regulator and we do not ban ads.
Clearcast and the broadcasters have to date been unable to clear an ad for Iceland because we are concerned that it doesn’t comply with the political rules of the BCAP code. The creative submitted to us is linked to another organisation who have not yet been able to demonstrate compliance in this area.
Malcolm Walker, Iceland’s founder, said; “This was a film that Greenpeace made with a voice over by Emma Thompson.”
“We got permission to use it and take off the Greenpeace logo and use it as the Iceland Christmas ad. It would have blown the John Lewis ad out of the window. It was so emotional.” – Malcolm Walker, Iceland founder
Earlier this year, Iceland became the first UK supermarket to ban palm oil in their own brand products. Their message in the wake of the decision has been to spread the video far and wide, as well as its message.