Lacoste swaps iconic crocodile for endangered species

Lacoste, the French fashion giant, has temporarily replaced it’s famous crocodile logo to highlight endangered wildlife.

10 of the world’s most endangered species will be adorning the brand’s clothing, including the Sumatran Tiger,  Cao Vit Gibbon, the Javan Rhino, and the Anegada Rock Iguana.

Save Our Species” is the first initiative to be run out as part of a three-year partnership between Lacoste and the International Union for Conservation of Nature (ICUN).

The shirts went on sale after Paris Fashion Week, with many of the lines selling out in minutes. All of the Lacoste Save our Species line were limited edition, but the scarcity came with a poignant message.

1,775 shirts were produced, reflecting the collective number of all the remaining species in the wild.


That sobering fact is emphasised by examples such as the Vaquita Porpoise, of which only 30 shirts were made.

Each shirt retails for €150 (there are still a few available at the time of print) and proceeds will go towards ongoing, worldwide conservation efforts.

Colin J McCracken

My Good Planet Director, Colin J McCracken, is a content designer, editor and writer from Ireland. Giving form and function to the My Good Planet vision, it has been his role to design and develop the platform and ethos of the project. Contact: [email protected]