LEGO Planet Crew is a global initiative to get kids involved with creative and constructive ways to save the planet.
The LEGO team put out a notice on Facebook last night, calling on kids of all ages to get involved with a number of innovative and environmentally beneficial activities.
A new video on the Lego Website, featuring Batman and his trusty butler Alfred, also outlines the importance of global responsibility. It highlights the important work that Lego have done in conjunction with UNICEF and their Partners In Play programme, which has supplied learning and developmentally beneficial toys to over 74,000 children in Jordan and Syria last year.
LEGO Planet Crew also involves the World Wildlife Fund, as part of the Climate Savers Programme.
And this isn’t all. Yesterday was a pretty monumental day for LEGO, as the company also announced that they have hit their 100% renewable energy goal three years ahead of schedule!
“After four years and a DKK 6 billion investment in two offshore wind farms, the LEGO Group has achieved its ambition to balance 100% of its energy use with energy from renewable sources. To celebrate, the LEGO Group has built the largest ever LEGO® brick wind turbine, a Guinness World Records™ title, and challenged children around the world to create their own renewable energy solutions.”
To celebrate, the LEGO company have made a 25% investment stake a new wind farm off the coast of Liverpool, UK, which will provide clean energy for more than 230,000 British households. The Burbo Bank Extension wind farm is a symbol of the company’s commitment to clean energy, as outlined by CEO of the LEGO Group, Bali Padda;
“We work to leave a positive impact on the planet and I am truly excited about the inauguration of the Burbo Bank Extension wind farm. This development means we have now reached the 100% renewable energy milestone three years ahead of target. Together with our partners, we intend to continue investing in renewable energy to help create a better future for the builders of tomorrow.”
To mark the occasion, LEGO have constructed the world’s largest wind turbine out of…well, you can probably guess:
“To raise awareness of the importance of renewable energy, the LEGO Group has built the world’s largest LEGO® brick wind turbine, a Guinness World Records™ title. Built with 146,000 LEGO bricks, the wind turbine stands 7.5 metres tall and is a tribute to the record 200 metre tall wind turbines of the Burbo Bank Extension wind farm – the largest windmills in operation globally. From the summer of 2017 the LEGO wind turbine will be located at the LEGOLAND Windsor Resort, in the UK.”